Many children in Asia do not have access to engaging, colorful storybooks that inspire a lifelong love of reading. Often, school textbooks are often the only reading material available as children’s books are too expensive for the average family, especially in rural areas. Realizing this great need, Books for Asia is launching Let’s Read!, a project that uses low-cost technology to enable underprivileged children to attain the most essential of childhood experiences – the magic of becoming lost in a story.